Redirect Mapping After a Rebrand
A 301 mapping framework to retain visibility and avoid redirect chains after rebrand.
Context
A 301 mapping framework to retain visibility and avoid redirect chains after rebrand.
What We Cover
- Technical requirements for this area: post-rebrand redirect governance.
- Actions for templates, content, metadata, and internal linking.
- Indexation control with canonical, sitemap, robots, and redirects.
Practical Outcome
After implementation, you get stable indexation, stronger SERP CTR, and predictable growth in organic leads.