B2B Equipment Platform SEO Rebuild

We redesigned service architecture and internal linking; organic traffic +186% and SQL leads +72% in 6 months.

Challenge

Legacy service pages had URL duplication and ranking drops after redesign.

What we delivered

Rebuilt information architecture for solutions and industries.
Implemented canonical control, redirect map and Service schema.
Refactored landing templates for commercial intent.

Outcome

+186% organic traffic in 6 months.
+72% SQL leads from non-brand queries.
+41% average session depth.

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