eCommerce Category SEO Recovery

Recovered category indexation and canonical control for faceted navigation; non-brand traffic increased by 93%.

Challenge

A CMS rollout broke category indexation due to faceted URL duplication.

What we delivered

Split filter pages into indexable and utility sets.
Implemented canonical, robots and sitemap rules.
Rebuilt category copy for intent clusters.

Outcome

+93% non-brand category traffic.
+46% organic transactions.
78% fewer duplication issues in GSC.

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