Hospitality Direct Booking Growth Program
Shifted acquisition from OTA dependence to direct channels; direct booking share increased by 31%.
Challenge
The hotel relied heavily on OTA traffic and margin-eroding commissions.
What we delivered
- Built room and package pages with SEO-first structure.
- Improved mobile UX and booking module performance.
- Planned seasonal content around event-driven demand.
Outcome
- +31% direct booking share.
- +27% organic channel revenue.
- +19% average session duration growth.