Hospitality Direct Booking Growth Program

Shifted acquisition from OTA dependence to direct channels; direct booking share increased by 31%.

Challenge

The hotel relied heavily on OTA traffic and margin-eroding commissions.

What we delivered

Built room and package pages with SEO-first structure.
Improved mobile UX and booking module performance.
Planned seasonal content around event-driven demand.

Outcome

+31% direct booking share.
+27% organic channel revenue.
+19% average session duration growth.

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