Logistics Service Portal Modernization

Modernized pricing portal and shipping calculator; SQL inquiries increased by 58% and bounce rate dropped by 24%.

Challenge

A logistics portal had outdated UX and unstable lead generation.

What we delivered

  • Rebuilt pricing pages by route and cargo type.
  • Upgraded calculator with SEO-friendly parameter handling.
  • Added analytics for full inquiry path.

Outcome

  • +58% SQL inquiries.
  • -24% bounce rate.
  • +32% repeat inquiry share.

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