Logistics Service Portal Modernization
Modernized pricing portal and shipping calculator; SQL inquiries increased by 58% and bounce rate dropped by 24%.
Challenge
A logistics portal had outdated UX and unstable lead generation.
What we delivered
- Rebuilt pricing pages by route and cargo type.
- Upgraded calculator with SEO-friendly parameter handling.
- Added analytics for full inquiry path.
Outcome
- +58% SQL inquiries.
- -24% bounce rate.
- +32% repeat inquiry share.