Manufacturing B2B Quote Funnel Optimization
Launched industry solution pages and RFQ flow; quote requests increased by 84% in one quarter.
Challenge
The manufacturing site lacked a clear path from discovery to RFQ.
What we delivered
- Built industry solution pages and material comparison assets.
- Reworked RFQ form and qualification routing.
- Implemented MQL and SQL tracking by template.
Outcome
- +84% quote requests.
- +52% organic MQL volume.
- 21% shorter first-contact cycle.