Manufacturing B2B Quote Funnel Optimization

Launched industry solution pages and RFQ flow; quote requests increased by 84% in one quarter.

Challenge

The manufacturing site lacked a clear path from discovery to RFQ.

What we delivered

  • Built industry solution pages and material comparison assets.
  • Reworked RFQ form and qualification routing.
  • Implemented MQL and SQL tracking by template.

Outcome

  • +84% quote requests.
  • +52% organic MQL volume.
  • 21% shorter first-contact cycle.

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