Nonprofit Donation Conversion Redesign

Redesigned donation flow and campaign pages; donation conversion +35% and average order +22%.

Challenge

The nonprofit had weak mobile donation conversion.

What we delivered

  • Designed a new two-step donation flow.
  • Rebuilt campaign pages with impact proof modules.
  • Added faster payment options and event analytics.

Outcome

  • +35% donation conversion.
  • +22% average donation amount.
  • +49% completed mobile transactions.

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