Real Estate Listings Performance Revamp

Improved Core Web Vitals and listing pagination logic; indexed pages +62% and lead volume +29%.

Challenge

Property listings suffered from slow rendering and crawler-unfriendly pagination.

What we delivered

  • Optimized media delivery, lazy loading and critical CSS.
  • Normalized pagination, canonical rules and internal linking.
  • Added structured data for listing cards.

Outcome

  • +62% indexed listing pages.
  • +29% organic lead volume.
  • Green CWV status on 84% of templates.

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