SaaS Onboarding and Conversion Rework
Optimized onboarding flow and use-case landing pages; trial signup rate improved by 38%.
Challenge
The SaaS funnel leaked users between landing and activation.
What we delivered
- Split use-case pages by customer segment.
- Reworked signup form and trust-trigger hierarchy.
- Launched A/B tests for hero and CTA modules.
Outcome
- +38% trial signup conversion.
- +24% activation in first 7 days.
- 19% CAC reduction in paid channels.